Using Video To Increase Traffic To Your Website

Submitted by: John Trodey

Did you know that more than half of all web traffic is video? According to the New York Times, over 70% of web users watch videos online, with the average visitor to video site YouTube watching 27 minutes worth of video per day. The main search engines visit video sites very frequently – once every few minutes or so, meaning that video content shows up in search engines within minutes or hours of your having submitted it. Video clips often show up in search engines well before other types of content do.

Have you ever done a search engine search, clicked on one of the top-ranked sites, and then wondered: “How in the world did this video make it to the top of the search results?” After all, you’ve probably done stuff ten times better and you’re not on the first page of the search engine results. Do they know something you don’t?

There’s a good chance that they do.

You may have heard the term “search engine optimization” or SEO, and you may have some idea that SEO means doing certain things with content, format, and tags to boost search engine results. And maybe you think SEO’s just for those big-budget places that can afford an SEO expert to work their magic on their websites.

But you can do some amazing SEO measures yourself, even if you don’t know a long tail from a short tail. Those search results at the top probably got there by doing one or more of the following things:

– Used specially chosen keywords in their title tags.

– Submitted related articles to article directories and back linked to the video.

– Submitted the video itself to multiple video hosting sites.

– Referred to the video and embedded it in their blog.

If you are submitting content that you want to rank highly (and who doesn’t?) then you need to get your content hosted on numerous sites, and you need to make sure your content is tagged with relevant keywords, the words people would search on to find your website. Is it hard to do? Not really. But it can be very time consuming and repetitive.

Getting a handle on SEO doesn’t necessarily mean hiring an SEO expert. Sometimes it’s a matter of using special SEO tools designed to streamline the process of getting your content submitted to where it needs to go, tagged with the correct keywords, with back links to your website. These techniques can not only get you in the search engine results quickly, but can get you onto that coveted first page of search engine rankings, which is the best way to increase traffic to your site

Video submission SEO services are available that are affordable even to start-ups and small businesses, and the best ones give you a trial period to see for yourself the effect that a few basic SEO strategies can have on the amount of traffic your site gets. While there is no substitute for good video content, often the key to getting those videos to work to increase traffic to your website is practicing a few basic SEO strategies, and services that streamline the process for you are affordable ways to get your video to the top of the search engine rankings.

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